Tools

Let’s talk about what those pricing pages don’t tell you: not every landing page tool is built with conversion rate optimization baked in. Some are glorified drag-and-drop editors dressed up…

The free trial signup page is one of the highest-use pages on your entire site – it sits at the exact moment a possible customer has raised their hand and…

Most website owners are laser-focused on macro-conversions: completed purchases, form submissions, account registrations. These are the metrics that show up in board decks and monthly reports, and they matter. But…

Most website owners have had to choose a side at some point, usually based on a default setting, a blog post they half-remember, or a tool recommendation from a Facebook…

Here’s the reality check: the average Shopify store converts at just 1.4%, according to data from Littledata. That means for every 100 who land on your store, 98 or 99…

Here is the reality behind those numbers: according to Unbounce, 96% of visitors who land on your site are not ready to buy. That does not mean they are worthless…

Things got even murkier in September 2023 when Google shut down Google Optimize, the free A/B testing tool that a lot of small businesses had quietly come to depend on….

As your traffic climbs, so does your bill – and you might find you’re paying more for the tool than you’re actually getting back from it. It’s not a knock…

Converting visitors to your website into qualified leads is one of the most difficult challenges you face as a site owner.  There are thousands of tools to try to manage…