Send lead conversions from Viewers directly to LinkedIn Ads. When someone submits their information through your widget, LinkedIn receives the conversion event - helping you optimize your campaigns, build better audiences, and track your true cost per lead.
This integration is available on all plans, including Free.
How It Works
When a lead is captured on your site, Viewers fires a conversion event to your LinkedIn Insight Tag. LinkedIn then attributes that conversion to the ad that drove the visitor, giving you accurate data on which campaigns, ad sets, and creatives are actually generating leads.
No code changes required. Just add your Partner ID and Viewers handles the rest.
What You’ll Need
- A LinkedIn Campaign Manager account
- The LinkedIn Insight Tag installed on your website
- Your LinkedIn Partner ID
- A Conversion ID (optional, but recommended)
Finding Your LinkedIn Partner ID
- Go to your LinkedIn Campaign Manager
- Click Analyze in the top navigation
- Select Insight Tag
- Your Partner ID is displayed in the tag code
The Partner ID is a numeric string that identifies your LinkedIn ad account.
Creating a Conversion (Optional but Recommended)
For more precise tracking, create a dedicated conversion in LinkedIn:
- In Campaign Manager, click Analyze
- Select Conversion Tracking
- Click Create Conversion
- Configure your conversion settings
- Copy the Conversion ID from the conversion details
Using a specific Conversion ID lets you track Viewers leads separately from other conversions on your site.
Setting Up the Integration
- Log in to your Viewers dashboard
- Go to Automations
- Find LinkedIn Ads and click to configure
- Enter your Partner ID
- Enter your Conversion ID (optional)
- Configure your options (see below)
- Save your settings
Configuration Options
Value per Lead (Optional)
Assign a monetary value to each conversion. This helps LinkedIn optimize for value and lets you track revenue metrics in Campaign Manager.
Examples:
- If your average customer is worth $2,000 and 5% of leads convert, your value per lead is $100
- If you charge $50 per qualified lead, enter $50
Supported currencies: USD, EUR, GBP, CAD, AUD
Leave this blank if you don’t want to pass a value.
Lead Types to Track
Choose which modules should fire conversions to LinkedIn. You might want all lead types tracked, or only specific ones.
Available modules:
- Chat
- Feedback
- Custom
- Newsletter
- Share
- Contact Us
- Discount (Spin to Win)
Select the modules that represent meaningful conversions for your LinkedIn campaigns. For example, if you’re running ads to drive demo requests through your Contact form, only track Contact leads.
Selective Conversion Tracking
Control when conversions fire to LinkedIn. This helps ensure you’re only counting quality leads.
Sync all conversions (default) Fires the conversion immediately when a lead is captured. Use this for maximum data and fastest optimization.
Sync only verified emails Only fires the conversion after the lead’s email has been verified as valid and deliverable. This filters out fake or mistyped emails. May take a few minutes after capture.
Sync only enriched leads Only fires conversions for leads that have company/contact enrichment data. This ensures you’re only counting business leads with real company information. May take a few minutes after capture. Requires a PRO plan for enrichment.
Best Practices
Start with “Sync all conversions” This gives LinkedIn the most data to optimize against. You can always tighten it up later if you’re seeing low-quality leads.
Use “Sync only verified emails” if you’re seeing spam If your campaigns are attracting bot traffic or fake submissions, switching to verified-only filters out the junk before it hits LinkedIn.
Use “Sync only enriched leads” for B2B LinkedIn is a B2B platform. If you only care about conversions with company data, this ensures LinkedIn optimizes for the leads that matter to you.
Set a realistic lead value Don’t inflate your value per lead - it’ll skew your ROAS calculations. Use your actual average lead value based on conversion rates and customer lifetime value.
Create a dedicated conversion Using a specific Conversion ID lets you track Viewers leads separately in Campaign Manager, making reporting cleaner.
Verifying the Integration
After setting up:
- Run a test by submitting a lead through your widget
- Wait a few minutes (especially if using verified or enriched sync)
- Check your LinkedIn Campaign Manager for the incoming conversion
- Verify the event shows the correct value (if you set one)
LinkedIn’s conversion tracking can take up to 24 hours to fully reflect in reporting, though events typically appear much faster.
Troubleshooting
Conversions not appearing in LinkedIn?
- Double-check your Partner ID is correct
- Make sure the LinkedIn Insight Tag is properly installed on your site
- If using verified/enriched sync, wait a few minutes - these don’t fire instantly
- Check that the lead type you submitted is selected in “Lead Types to Track”
- LinkedIn conversion data can take up to 24 hours to appear in reporting
Conversion counts don’t match Viewers?
- If using “Sync only verified emails,” invalid emails won’t fire conversions
- If using “Sync only enriched leads,” personal email addresses (Gmail, Yahoo, etc.) won’t fire conversions since they can’t be enriched
Value not showing in LinkedIn?
- Make sure you entered a number in the Value per Lead field
- Verify you selected a currency
Frequently Asked Questions
Do I need the LinkedIn Insight Tag installed separately? Yes. Viewers sends conversion events to your existing Insight Tag. You still need the base tag installed on your website for LinkedIn to track visitors and match conversions.
What’s the difference between Partner ID and Conversion ID? Partner ID identifies your LinkedIn ad account. Conversion ID identifies a specific conversion action. You can fire conversions with just the Partner ID, but using a Conversion ID gives you more granular tracking.
Can I track different conversion values for different lead types? Not currently. The value per lead applies to all tracked conversions. If you need different values per module, contact us about custom setups.
How quickly do conversions appear in LinkedIn? For “Sync all conversions,” within seconds. For verified or enriched sync, it may take a few minutes while we verify the email or enrich the lead. LinkedIn reporting can take up to 24 hours to fully update.
Is this available on the Free plan? Yes. The LinkedIn Ads integration is available on all plans. However, “Sync only enriched leads” requires a PRO plan since enrichment is a PRO feature.
Need Help?
If you have questions about connecting Viewers to LinkedIn Ads, contact us.