The Feedback module lets visitors share their thoughts, suggestions, or concerns directly with you. It’s a simple way to collect input from your audience - whether that’s product feedback, service reviews, or general comments.
This module is available on all plans, including Free.
How It Works
When a visitor clicks on the Feedback module:
- They see a simple form asking for their feedback
- They enter their email and message
- The feedback is captured in your Viewers dashboard
- You route it to the right person on your team
Unlike Contact Us (which implies they need help), Feedback signals that visitors want to share an opinion or suggestion. The intent is different, and you can handle these leads differently.
Configuration
The Feedback module has no additional settings to configure. Simply enable it in your module selection when generating your embed code.
To enable or disable the Feedback module:
- Log in to your Viewers dashboard
- Go to Configure → Embed Code
- Check or uncheck Feedback in the Modules section
- Copy your updated embed code
- Replace the old embed code on your website (manual installs only - WordPress plugin users don’t need to do this)
Routing Feedback to the Right Person
Feedback shouldn’t sit in a dashboard unread. Route it to whoever on your team should see it:
Email the responsible person: Set up an Email Message automation that sends feedback directly to your product manager, sales manager, or customer success lead - whoever handles feedback at your company.
Send to Slack: Create a #feedback channel and pipe all feedback there. Your team sees it in real-time and can discuss responses.
Add to your CRM: Push feedback to HubSpot, Salesforce, or Pipedrive. Tag it appropriately so it doesn’t get mixed up with sales leads. Some CRMs have dedicated feedback or support pipelines.
Create a task: Use Zapier to create tasks in Asana, Trello, Monday.com, or your project management tool. Each piece of feedback becomes an actionable item.
Build a feedback log: Sync to Google Sheets or Airtable to create a searchable archive of all feedback. Great for spotting patterns over time.
Best Practices
Route feedback to a specific person: Don’t let feedback go to a generic inbox where it gets ignored. Assign ownership - someone should be responsible for reading and acting on feedback.
Respond when appropriate: Not all feedback needs a response, but when someone takes the time to share something thoughtful, a quick thank-you goes a long way.
Look for patterns: One piece of feedback is an opinion. Ten pieces saying the same thing is a trend. Track feedback over time to spot recurring themes.
Separate feedback from support requests: Some visitors will use Feedback to ask for help. Have a process to route those to your support team instead.
Close the loop: If someone’s feedback leads to a change, consider letting them know. “You asked for X, we built it” is powerful.
What Visitors See
The Feedback module presents a simple, inviting experience:
- Headline: Invites them to share feedback
- Email field: Where they enter their address
- Message field: Where they write their feedback
- Submit button: Sends their feedback to you
- Confirmation: Thanks them for sharing
It’s positioned as a low-pressure way to share thoughts - not a support ticket or sales inquiry.
Tracking Feedback
Feedback leads appear in your dashboard with the module type feedback. You can:
- Filter your leads list to see only feedback submissions
- Set up automations that only trigger for feedback
- Track feedback volume separately from other lead types
- Review the
questionfield to see what they wrote
Pairing with Automations
Set up targeted automations for feedback:
Notify your product team: Send an email or Slack message to your product manager whenever feedback comes in.
Create a task automatically: Use Zapier to create a task in your project management tool. Feedback becomes a to-do item that gets tracked.
Add to a feedback spreadsheet: Sync to Google Sheets for a running log of all feedback. Easy to search, sort, and analyze.
Send a thank-you email: Set up an Email Message automation to thank visitors for their feedback. A small gesture that makes people feel heard.
Route to your CRM: Add feedback submissions to a dedicated pipeline or tag them for follow-up by your customer success team.
In your automations, filter by the feedback module type to create workflows specific to feedback.
Frequently Asked Questions
What’s the difference between Feedback and Contact Us? Intent. Contact Us implies “I need help” or “I want to talk to someone.” Feedback implies “I have something to share.” You might route them to different people or handle them differently.
Can I customize the feedback form fields? No. The Feedback module collects email and a message. For more complex feedback forms, consider using a dedicated survey tool.
Do feedback submissions count against my credits? Yes. Feedback submissions are leads like any other module - they count against your monthly credits and get enriched on PRO plans.
Can I see what feedback was submitted? Yes. The question field in your leads dashboard shows the feedback message they wrote.
Is this available on the Free plan? Yes. The Feedback module is available on all plans.
Need Help?
If you have questions about setting up the Feedback module, contact us.