Psychology

Social proof notifications, done well, are genuinely useful. People look to others when making decisions, and a well-timed push that says “others like you found value here” can be the…

The problem is that somewhere along the way, a lot of brands decided to fake it. Countdown timers that reset the second they hit zero. “Limited stock” warnings on items…

A rectangle with a few words on it shouldn’t carry that much weight. But for businesses, the difference between a button that converts and one that gets ignored can mean…

Don’t make big decisions cold. Whether it’s buying a product, signing up for a service, or handing over their email address – they need a bit to warm up. They…